BEHIND THE BRAND

It's Not Easy Being Me!™ is a brand that was created to put a light-hearted spin on mental health awareness. Our mission is to provide customers with stylish apparel and accessories that celebrate being yourself, no matter what life throws at you.

We believe that it’s important to have a safe space to spread the message of mental health awareness and to support those around you. That’s why we’ve dedicated our brand to this cause and are proud to be a part of the conversation.